My name is Boyan Hvoinenski — an architect, graduated from the University of Architecture, Civil Engineering and Geodesy in Sofia. I work with care and depth, guided by the belief that beauty is not always perfect, but above all sincere. For me, architecture is a process of observation, perception, and creation with intention. I believe in the power of ideas and in the meaning that lies behind form. I consider Architectural Photography to be the medium that captures and conveys to the viewer the feeling of an already existing work, and I have always been curious about what lies at the core of this process. I am motivated to seek out and discover beauty in even the smallest detail.

We are Boyan and Denislav. We have known each other since childhood, and our paths have crossed many times over the years, guided by shared interests, views, and values. All of this naturally led to the discovery of our PODSLON, located precisely at the intersection of Photography and Architecture. Sharing a similar perspective on the world, we combine pragmatism with an artistic spirit — a balance that lies at the core of our professions and defines our attitude as individuals toward everything around us. We believe that this natural symbiosis leads to the development of a distinctive approach and sensibility, which we are ready to invest in every project we undertake.

My name is Denislav, and photography has been an integral part of my life since childhood. Over the years, I have explored and worked in various fields of photography. For me, Architectural Photography is a challenging process that demands precision, encourages the search for alternative perspectives, and explores details in depth. I see this practice as an exciting dialogue between two arts — mine behind the lens and that of the architect or designer in front of it. My goal is to transform an already existing work into a new visual narrative that represents it as it truly is.